Top SEO Link Building Strategies for Home Renovation Blogs

The home remodeling/renovation business reached $400 billion last year, with no single company owning more than 5% of the market. This means that even smaller, local-based home renovation companies can easily penetrate the market and boost sales with the right SEO strategy in place.

Organic SEO efforts account for just over 50% of all local-based home services website traffic. This means that search engine optimization is a priority if you want to rank your home renovation blogs at the top of the search results. While SEO encompasses many components, including keyword research and content optimization, link building continues to be one of the most effective methods of achieving first-page search engine results.

This guide covers a few actionable tips to help home renovation blogs generate high-quality link-building opportunities. We’ll review how link building works in the home renovation industry and how securing the right links can lead to higher search rankings and boost organic traffic.

Does Link Building Still Work for Home Renovation Blogs?

Link building for home renovation blogs includes outreach efforts to place links on other sites leading back to yours. Search engines prioritize websites that have established authority and trust, and link-building is an excellent method of doing this.

Link building is very effective for home renovation blogs, offering the following benefits:

• Tells Google that your website is trustworthy: Websites linking back to your own tell Google that you’re a trusted site.
• Increases search visibility: Trustworthiness is one of Google’s main ranking factors, meaning establishing trust from high-authority websites helps increase search visibility.
• Leads to high-quality traffic: Placing links within high-quality content on relevant blogs leads to high-quality traffic.
• Offers more conversions: Boosting your website’s visibility and encouraging more high-quality traffic typically also leads to more conversions.
• Allows you to outrank your competitors: A successful link outreach strategy can help you outrank your local competitors.

The digital landscape is more competitive than ever before. Building links is a must if you want a larger piece of the home renovation market in your area.

What to Consider Before Starting Your Link-Building Efforts?

The best home renovation link building strategies are carefully researched and planned. Before starting your home renovation link building efforts, here are a few things to consider. First, it’s important to identify relevant and reputable websites within the home renovation or interior design niche that you can target for link building opportunities. This may include home improvement blogs, interior design magazines, or forums dedicated to home renovations. Additionally, consider creating high-quality, engaging content that offers valuable insights or dream home planning tips to attract the attention of these websites and their audiences. By focusing on building relationships with influential sites and providing valuable content, you can enhance your home renovation link building efforts and improve your website’s credibility and authority in the industry.

Your Existing Link Profile 

Analyzing your existing link profile helps you identify any link placement gaps. Reviewing your existing backlinks also allows you to find any broken or low-quality links that need replacing before attempting to build new ones. A competitor backlink analysis can also provide you with a list of backlinks to target to outrank your area’s other home renovation businesses.

Relevance

A site’s relevance describes how closely your link placement relates to your website’s overall theme or topic. Home improvement links should come from other home services, like remodeling, DIY, home renovation, or home services blogs. Sometimes, link builders may focus on similar industries that may cross-align, and do stuff like lender or real estate link building efforts.

You can determine the relevance of a website using the following tips:

• Review the website’s broader audience and ensure it aligns with yours.
• Browse existing resource pages and blog topics.
• Evaluate existing link quality on other blogs within the site.
• Review the ‘About Us’ page to determine the site’s overall theme.

Authority

Page authority refers to the likeliness that a website will rank on search engine results pages. Google aims to provide search users with a list of authoritative, relevant websites. When you secure link placement on high authority websites, some of that trustworthiness transfers to your own webpage.

When evaluating the authority of a website, consider the following:

• Consider engagement rates of website traffic.
• Use Moz’s Domain Authority rating.
• Determine whether the site uses ‘follow’ or ‘nofollow’ links.
• Review the website’s quality and editorial standards.

Content Quality

Reviewing the quality of content on a potential backlink placement can tell you a lot about that website. Low-quality links do little to further your SEO goals, and websites with low-quality content tend to have links of low quality.

Evaluate the content quality of a potential link building opportunity with the following tips:

• Review content on the website.
• Evaluate the formatting and layout of the website content.
• Consider the overall quality of other guest blogging posts.
• Determine how the content compares to websites in the industry.

When it comes to link building tactics, not all link placements are equal. A few higher-quality links are better than focusing only on a high volume of low-link-quality placements. Paid links aren’t always the best quality, either. Instead, it’s important to focus on relevant placements that offer reader value.

Effective Link Building Strategy for Home Renovation Blogs

Home renovation companies have a few strategies for link building. Here are a few of the most effective techniques likely to generate the best results when it comes to link building:

Publish Exceptional Content On Your Blog 

Publishing link-worthy content on your website and blog encourages others to link back to you as a source. Acquiring links from other websites boosts your trustworthiness and tells Google that you deserve a higher ranking. Good content also provides a positive user experience, which helps with boosting conversion rates.

Link-worthy content in the home renovation industry might include list posts, home improvement or renovation checklists, or an in-depth, comprehensive resource on budget-friendly projects.

Conducting original research is also a great way to obtain high-quality backlinks. Websites are constantly searching for statistics or data to include in their blog post or on-page content, and if you’re the only one with the data, you can easily generate more backlinks.

Try Guest Posting 

Guest posting on trustworthy websites helps boost brand awareness and customer trust. It also allows you to introduce your business to a new audience, which could lead to better online visibility. In many cases, when you publish guest posts, you can link back to your website.

To achieve the best results from a guest post, be sure to choose trustworthy blogs relevant to your industry. The guest blog itself should be engaging, high-quality, and offer readers valuable content. It should also carefully consider anchor text so you can leverage the best keywords for your home improvement blog.

Get Listed on Relevant Directories

Local directories are collections of home services that list professionals based on their relevant industry. Listing your website and contact information on these home improvement websites establishes brand authority while also boosting your backlink profile. 

Most home improvement websites include links pointing back to the home service provider, providing you with high-quality links with minimal effort.

Publish Shareable Digital Assets

Shareable digital assets attract backlinks through useful guides that users share with others within their networks. For example, shareable digital assets in the home improvement industry might include a list of projects that offer the best return on investment (ROI), a spring maintenance checklist, renovations to complete before selling a home, or front porch design inspiration.

Infographics are a highly shareable digital asset that can help generate backlinks from relevant sites. Share your content with local area realtors, home inspectors, or brokers to boost your link building campaign.

Get Local Citations

Local citations are mentions of your business name, address, and phone number (NAP). These consistent mentions are one of the most important link building fundamentals, helping build trust with search engines and customers. Local citations tell Google and other search engines your location, helping to present your website and home renovation services to those in your area. Local citations are also easy to get, helping increase your link quantity.

Try Niche Edits 

Niche edits are a unique link building strategy that involves placing links into already published content. Use niche edits in your link building strategy with the following steps:

• Identify potential home improvement websites with outdated links or content.
• Contact the webmaster of a relevant blog and request that they update the existing content with your link. This strategy allows them to make necessary updates to posts, helping keep them up to date.
• Provide the site owner with your requested link and anchor text.

Seek Broken Link Building Opportunities

Broken link building opportunities involve contacting site owners with broken links and requesting that they replace them with your own link. Offer to replace or update the content in return for a link directing traffic to your website. Broken links can harm SEO results, meaning many site owners are often willing to accept your offer to fix the link.

Implement this campaign with the following steps:

• Find broken links on relevant blogs in the home improvement industry.
• Contact the webmaster and offer to update the content in return for a link placement.
• Create high-quality content to replace the content.
• Drop in your link with a keyword-focused anchor.

Partner Up With Industry Influencers

Building relationships with industry influencers can further your target audience and help with building links. Partner with popular home blogs or home service influencers in your area to leverage links in return for services or products. Requesting reviews from home improvement websites can also help build a solid backlink profile.

Contribute to Relevant Online Communities

Online communities can allow you to expand your home improvement audience while also obtaining more links. Share helpful content related to home improvement trends or projects on social media platforms or community boards. Engage with and get to know your followers to create a more personal relationship. 

Answer home renovation and improvement questions in communities like Quora or Reddit. Join local social media groups to stay active in the local communities.

Building links is an excellent way to boost online visibility and drive more organic traffic through higher rankings. Whether focusing on guest post placement or niche edits, high-quality links have the power to significantly boost search engine rankings in the home improvement market.

What Is the Difference Between Link Building and Backlinks?

Link building refers to the process of link outreach, whereas backlinks are the result of links placed on other websites that point back to your own. A link building strategy focuses on internal, external, and backlinks.

Dominate Search Engines With a Powerful Link Profile

Link building efforts are one of the best strategies to dominate search engines in the home improvement and renovation industry. Integrate short- and long-tail keywords that drive more organic traffic to your website by securing high-quality, trustworthy placements on other industry-relevant websites.